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Direct Marketing: Part 3
Direct Marketing: Part 3 Third in a series giving an overview of direct marketing. Marketing and distribution; ...- Authors: H Lund
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Direct Marketing: Part 1—Analysis of Solicitations
Direct Marketing: Part 1—Analysis of Solicitations This article covers measurement of key actions by ... by presenting an approach to the analysis of direct-mail insurance solicitations. Marketing and distribution; ...- Authors: H Lund
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Direct to Consumer: What Does it Mean for Financial Services
Direct to Consumer: What Does it Mean for Financial Services This article provides a contemporary perspective ... perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies ...- Authors: Eric Sondergeld, Patrick T Leary
- Date: May 2017
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; General Insurance (Property & Casualty)>Marketing and distribution - General Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Market Conduct Issues for Product Development Actuaries
Market Conduct Issues for Product Development Actuaries 1998 SOA Spring Meeting, Maui. The panelists ... Meeting, Maui. The panelists discussed the primary issues underlying market conduct concerns, as well ...- Authors: Mark Milton, Marc-André Giguère, Robert Schwab, Bruce F Deal
- Date: Jun 1998
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance; Public Policy
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A Search Engine Primer
A Search Engine Primer This article explains Search Engine Marketing SEM and how it ... SEM and how it can be a key part of an effective direct marketing strategy. E-commerce;Marketing and distribution; ...- Authors: Noel Atkinson
- Date: Jan 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Promotional Cards: An Old Dog Learns Some New Tricks
Promotional Cards: An Old Dog Learns Some New Tricks This article discusses Promotional ... how they have become an integral part of so many direct mail marketing programs, and how new technology ...- Authors: Bill Spink
- Date: Sep 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Selling Insurance Online: Everything Old Is New Again
Selling Insurance Online: Everything Old Is New Again This article discusses the ... online insurance sales and how it is another form of direct marketing. E-commerce;Marketing and distribution;Online ...- Authors: Kevin McKenna
- Date: Sep 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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A Database Marketer’s Dilemma: When To Stop Marketing?
A Database Marketer’s Dilemma: When To Stop Marketing? ... This article looks at the question, Should the direct mail marketer sell products until the point at ...- Authors: Jay Jaffe
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Assessment of Today's Marketing Distribution Systems
classification or to sell a product not offered by the primary company. In a recent LIMRA study that was made ... that they placed all their business with their primary company. In return for the full-time agents' business ...- Authors: Daniel J Gross, Robert P Hill, Donald R Sondergeld, Paul T Bourdeau, Donald W. James
- Date: Apr 1980
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Non-Traditional Marketing Section
The Section encompasses the follow- ing areas: direct response, payroll de- duction, association group ... tradi- tional distribution systems. For esam- pie, direct mailing techniques can be used to generate sales ...- Authors: H Shumrak
- Date: Oct 1986
- Competency: External Forces & Industry Knowledge
- Publication Name: The Actuary Magazine
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance